A trade mark (sometimes called a brand) is the way you show your customers and the public who you are. Your trade mark might be:

  • your logo
  • your business name
  • what you’ve painted on the side of your truck
  • your signage
  • your packaging, or
  • your letterhead.

When you register a trade mark, you get exclusive use of the trade mark throughout Australia. This means you get a legal right to take action against any other business that tries to use the trade mark to provide goods or services similar to the goods or services your business provides.

You can apply to register a trade mark online through IP Australia. Make sure you have all the information you need before you start your application.

Note: You can check the availability of your trademark with IP Australia’s trade mark checker tool before you apply.

Last updated: 19 December 2023

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