About Digital Notifications
The Digital Notifications service helps NSW Government agencies send messages securely and effectively. The service includes an all-in-one portal where you can create, edit, and manage customer notifications.
You can send targeted notifications through:
- push notification
- MyServiceNSW Account inbox
- SMS (text message).
Visit our Digital Services Blog to find out how we improved push notifications with A/B testing.
To learn more, including pricing, delivery timeframes and case studies, contact our partnerships team.
Benefits
There are many benefits to using the Digital Notifications service.
Personalised
Deliver personalised notifications based on customer preferences in their MyServiceNSW Accounts.
Extensive
Access a network of over 10 million MyServiceNSW Account customers to maximise your reach.
Convenient
Create, edit and manage your notifications in one place.
Collaborative
Partner with our team to make sure every notification is effective, accessible and meets NSW Government standards.
Secure
Protect customer data with a secure, government-supplied platform.
Effective
Send notifications that are proven to increase customer engagement and drive action.
When to use
Use the Digital Notifications service to:
- prompt action like renewing vehicle registration
- promote new products and services
- remind customers about upcoming payments or appointments
- send notifications from an established brand that's recognisable and trustworthy.
How it works
Once you're set up to use the Digital Notifications service:
- You can use our portal to create, edit and submit your notification for review and approval.
- Our team checks your notification to make sure it's accessible, relevant and will achieve its objectives.
- Once approved, we can schedule your notification to be sent at a particular time. Or it can be triggered using an API.
Every notification respects your customers’ channel preferences.
