Text size
Cassandra Gibbens profile picture

Cassandra Gibbens has more than 20 years of experience in the NSW public sector. Prior to joining Service NSW, Cassandra worked in the areas of human resources, industrial relations, strategy, planning and project roles in Transport for NSW and Revenue NSW.

As the Executive Director of Service NSW for Business, Cassandra is responsible for:

  • leading the business customer service 
  • strategy
  • business engagement
  • digital product functions for Service NSW for Business.

Cassandra joined Service NSW for Business in March 2022 and under her leadership, the teams work together to support businesses as they start, run and grow, and as they adapt and recover in times of change.

Previous experience

Cassandra joined Service NSW in 2014 and was involved in establishing Service NSW service centres across NSW. She later held Director roles in People and Culture and Service Delivery and was the executive sponsor of the customer care program started in response to the 2019/20 bushfires, which won the Premier’s Award 2020 under the category, ‘Putting the Customer at the Centre’. This program has extended to NSW's response to COVID-19 and the storm and flood disasters.

Last updated: 8 September 2022